The below wording outlines the general meanings of phrases within this policy:
We/Us/Our: Bourne Estate Agents Limited
You/Your: A user of the website or our services
The Website: www.bourneestateagents.com
About Bourne Estate Agents Limited
Bourne Estate Agents is a trading name of Bourne Estate Agents Limited whose registered number is 05365647 and registered office is:
BOURNE ESTATE AGENTS LIMITED
4 RIVERVIEW, WALNUT TREE CLOSE
How do we collect personal information about you?
We obtain personal information about you which you provide to us through our website, mobile sites, emails, phone conversations, documents you provide to us or when you visit one of our branches, for example when you:
- Enquire about specific properties for sale or for rent
- Ask us to value your property
- Register for our email newsletters
- Register for additional property services/alerts
- Participate in one of our surveys
- Interact with us on our social media sites
We also obtain personal information relating to you using automated technical means when you visit our website.
What type of personal information is collected?
The information we collect from you might include (but is not limited to) your name, address, email address, phone number, date of birth, identification documents, property status and financial details and any other information you choose to provide to us. The information we ask you for allows us to provide you with relevant services, information and content.
We do not knowingly collect or use any personal data for anyone under the age of 18 years.
Information we collect from your use of our website
When you visit our website we will automatically collect technical information, such as the internet protocol (IP) address used to connect your device to the internet location of where you connected to our service, your internet service provider (ISP) and the type of device you are using to access our service.
How long do we retain your personal information?
Bourne Estate Agents review our retention periods for personal data on a regular basis and only keep your information for as long as necessary, where it is relevant to the purpose for whereby it was originally collected. We are legally required to hold some types of information for certain prescribed periods to fulfil our statutory obligations. This is generally 7 years following our last contact with you, however we reserve the right to retain certain details for longer periods if it is lawful and we have a legitimate interest to do so.
How do we use your personal information?
We may use the information you provide to us in ways listed below and may use your name, address and contact details for the purpose of:
carrying out our obligations arising from any contracts entered into by you and Bourne Estate Agents, such as providing you with services you have requested, including but not limited to visiting and arranging viewings of your property.
providing you with information you have requested from us, responding to enquiries or requests from you, communicating with you in relation to those enquiries or requests and arranging visits to your property by our staff.
- providing you with information regarding similar goods and services to those you have already enquired about or purchased with a legal basis of legitimate interests, in the ongoing marketing of our services where we have an existing relationship in connection with our services and/or to those who have expressed an interest in those services,
- asking for your feedback about the services we have provided to you where you have entered into a contract with us or we have provided you with services, to help us evaluate and improve the quality of our services, with a view to promoting the success of our business and positive customer relationships.
administering and managing a contractual relationship where you are party to an existing contract with us or regularly enter into contracts with us for our services, to notify you of changes to the terms and conditions of our services.
- sending you marketing communications, if you have chosen to receive these. These may include information about properties for rent or for sale, the current property market, promotions or offers. Active customers may receive important updates or information regarding services previously registered for. As an active customer this is not spam. Our legal basis for this use is consent.
We may use your identification documents and proof of residence to verify your identity for Anti-Money Laundering purposes. We reserve the right to utilise the services of a third party electronic verification company for the purposes of verifying identity. Our legal basis for this use is compliance with a legal obligation to which we are subject. Our legitimate interests, namely ensuring the security of our systems, network and information and those of third parties.
We may use the information which we automatically collect using technical means through our website to:
- Administer our site and for troubleshooting, testing, research and statistical purposes. We use Google Analytics, a third-party website monitoring tool. Our legal basis for this is our legitimate interests, namely monitoring the use of our software and IT systems, improving our website.
- Measure or understand the effectiveness of our own advertising activity. Our legal basis for this use is our legitimate interests, namely improving the relevancy of our advertising;
- Measure or understand the effectiveness of our marketing emails which may be through third party software and data processors. Our legal basis for this use is consent.
We may analyse the personal information we collect directly from you and obtain using automated technical means to create a profile of your interests and preferences so we can contact you with information relevant to you (if you have chosen to receive marketing communications from us).
We may also use any of the personal information we collect from you directly along with additional information about you from external sources, where necessary to detect and reduce fraud and credit risk. These sources include, but are not limited to, land registry, credit referencing agencies and Anti-Money Laundering
We will process your information under the following lawful bases:
- Contractual – to manage a contractual relationship with you in order to fulfil certain transactions or contractual obligations
- Legal – to ensure compliance with legal obligations where we are required to collect, process or store personal data for specific periods of time
- Legitimate interests – we may process your information for purposes which might include (but are not limited to) due diligence, fraud, security, analytics and web monitoring, cloud storage, direct marketing and opt out management, customer record management and updating, financial services, sales, lettings and other services which may be relevant to you
- Public interest – information may be processed in accordance with public interest
- Vital interest – information may be processed in accordance with vital interests
- Consent – we will process your information on the basis that you have consented to such processing. For marketing purposes, where we gain your consent you have the right to opt out at any time.
Who has access to information?
Bourne Estate Agents commit to keeping your personal information confidential and safe and we will not sell or rent your information to third parties.
We may pass your information to third party service providers, including but not limited to:
- Business partners, subsidiaries, suppliers and sub-contractors working on our behalf for the purposes of completing tasks and providing services to you, such as (but not limited to) EPCs, floorplans, surveys, investigation, specialist advice and service suppliers who carry out works required in line with any contract we enter into with you.
- Advertisers and advertising networks (including social media) to select and serve relevant adverts to you;
When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and otherwise use your information in accordance with applicable data protection law.
Our employees, contractors and agents may have access to personal information which we hold for you, however, their use of your data will be restricted to the service they are being asked to provide to you. Anyone who has access to your personal data is expected to treat it confidentially and are not permitted to use it for any reason other than to provide the service requested. We will take reasonable measures to prevent loss or mis-use of any data.
We may disclose your information to any party we have a commercial relationship with for the purposes of auditing and accounting.
We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.
We may disclose your personal information to our insurers and /or professional advisers insofar as reasonably necessary for the purposes of obtaining and maintaining insurance coverage, managing risks, obtaining professional advice and managing legal disputes.
In addition to the specific disclosures set out in this section, we may disclose your personal information where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person, or for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative out-of-court procedure. This includes exchanging information with external organisations and companies for the prevention of money laundering and fraud protection.
Where we share your personal data with others we will make it necessary that they have in place relevant security measures to protect your personal data.
Information sent via the internet may not be secure. While we take reasonable steps to protect your data we cannot guarantee security of information sent through digital channels and your use of such channels is at your own risk.
Your rights and choices
In this section we have summarised the rights that you have under data protection law regarding your sensitive/personal information. Some of the rights are complex, applying only in certain circumstances and subject to certain exceptions, and in the interests of keeping this policy concise, not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
You may have the following rights:-
- To be informed about how we collect and use your personal information
- Access to personal information we hold about you by requesting a subject access request. Proof of identity will be required before processing your request.
- To update and correct any personal information we hold about you which you believe to be inaccurate or incomplete
- To ask us to delete any personal information unless we are legally obliged to retain the information for other reasons.
- To restrict or prevent the processing of your personal information, subject to certain exceptions
- To data portability eg for use of your data for another service or organisation
- To object to the use of your data for specific purposes
- To withdraw consent previously provided. Where we process your data under legitimate interests you can object at any time on legitimate grounds. If your right to remove consent is limited by local law or legal reasons we will inform you accordingly. When we collect your data, you can choose whether you wish to receive marketing communications from us. If you wish to stop receiving marketing communications, you can opt out at any time by clicking an ‘unsubscribe’ link at the bottom of one of our emails. If you withdraw your consent, we will stop the relevant processing, but it will not affect the lawfulness of our processing before the withdrawal.
To exercise any of these rights, email us at [email protected] or write to us at Data Protection Dept, Bourne Estate Agents, 72a High Street, Alton, Hampshire, GU34 1ET. You can also exercise your right to remove consent for direct marketing at any time by clicking an ‘unsubscribe’ link at the bottom of our emails.
Security precautions to protect your information
We take appropriate precautions to secure your personal info, for both technical and organisational purposes to prevent its loss, misuse or alteration. All information you provide to us is stored on secure servers.
The transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and for this reason we cannot guarantee the security of data sent between us over the internet.
Where we share any personal data with others, they will only use it in accordance with our express instructions and will be expected to have appropriate security measures in place.
Links to other websites
Please also be aware that accessing our digital channels via social networking sites such as Twitter, Facebook or Instagram those sites may also collect and use personal information. Information from social media activity, including but not limited to, likes, shares, posts and tweets may be collected.
Transferring information outside of European Economic Area (EEA)
If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services. There may also be occasions when we need to transfer certain personal data about you to recipients in countries outside of the EEA. Those countries may not have the same data protection laws which apply in the EEA.
Review of this Policy
You can obtain additional information about data protection laws at the Information Commissioner’s Office website at www.ico.org.uk. Alternatively you can send an enquiry to [email protected] or write to us at Data Protection Dept, Bourne Estate Agents, 72a High Street, Alton, Hampshire, GU34 1ET